top of page

SAMSUNG

Turning Red Hearts Green - Sustainability  Campaign 

To show the world how much Samsung is committed to the future of the planet, they launched a month-long event that ran from Valentine's Day through International Recycling Day. To kick things off, on Valentine's Day 2022, Samsung partnered with Axel Webber to surprise unsuspecting people on the streets of New York with a gesture of appreciation for their part in making a meaningful impact. In addition to the campaign video that highlighted the kickoff, we also launched a branded hashtag and created additional influencer videos.

 

Art Direction | Design | Campaign

Cheil_Samsung_SustainabilityVDay-45.jpg
Cheil_Samsung_SustainabilityVDay-293.jpg
Cheil_Samsung_SustainabilityVDay-309_edi
Cheil_Samsung_SustainabilityVDay-338.jpg
gift.gif
Cheil_Samsung_SustainabilityVDay-125.jpg

Supporting paid media influencer
content for campaign.

Left to right: Dylan Effron, Tatiana Ringsby,
and Gabe Silva. 

Asset 43_4x.png
1080_grid.gif
bottom of page