SAMSUNG

Turning Red Hearts Green - Sustainability  Campaign 

To show the world how much Samsung is committed to the future of the planet, they launched a month-long event that ran from Valentine's Day through International Recycling Day. To kick things off, on Valentine's Day 2022, Samsung partnered with Axel Webber to surprise unsuspecting people on the streets of New York with a gesture of appreciation for their part in making a meaningful impact. In addition to the campaign video that highlighted the kickoff, we also launched a branded hashtag and created additional influencer videos.

 

Art Direction | Design | Campaign

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Supporting paid media influencer
content for campaign.

Left to right: Dylan Effron, Tatiana Ringsby,
and Gabe Silva. 

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