Whether it’s upcycling fashion or using beeswax instead of plastic wrap, Gen Z and Millennials are doing their part to make a difference. This campaign celebrates their day-to-day efforts. More importantly, it fuels the movement they’ve created while proving that Samsung has been making everyday changes too. We created a marketing landing page and various OOH displays featured at the Samsung 837 experience store and Times Square. To kick things off we created a TikTok campaign featuring multiple influencers and a hashtag challenge. All of these efforts culminated with an upcycle fashion show, featuring upcycle designers at 837.
Art Direction | Design | Campaign | TikTok Activation