SAMSUNG
SUSTAINABILITY CAMPAIGN
WHETHER IT'S UPCYCLING FASHION OR USING BEESWAX INSTEAD OF PLASTIC WRAP, GENMZ IS DOING ITS PART TO MAKE A SUSTAINABLE DIFFERENCE; IN THIS AWARENESS PLAY, WE AIM TO CELEBRATE THEIR DAY-TO-DAY EFFORTS AND FUEL THE MOVEMENT THEY'VE CREATED, WHILE ALSO HIGHLIGHTING SAMSUNG'S COMMITMENT TO MAKING EVERYDAY CHANGES.
DESIGN LEAD
BUILT ON OUR PLATFORM MESSAGE "YOU UPCYCLE. WE RECYCLE," OUR 360 CAMPAIGN SPOTLIGHTS BOTH YOU (THE CONSUMER) AND WE (SAMSUNG) IN THE SUSTAINABILITY EQUATION. IN THIS CAMPAIGN, WE CREATED OVER 60+ UNIQUE ASSETS FOCUSING ON POWER CLAIMS, PRODUCT HIGHLIGHTS, PROMOS, AND BRAND MOMENTS SHOWCASED IN OOH DISPLAYS, A MARKETING LANDING PAGE, EMAILS, A TIKTOK CAMPAIGN, AND AN EVENT IN 837.
WE KICKED THINGS OFF WITH THE TIKTOK CAMPAIGN FEATURING INFLUENCERS AND A HASHTAG CHALLENGE, LEADING TO A GRAND FINALE—AN UPCYCLE FASHION SHOW. THESE EFFORTS SHOWCASE SAMSUNG'S COMMITMENT TO A SUSTAINABLE FUTURE AND THE POSITIVE IMPACT OF COLLECTIVE ACTIONS.
