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With only 500 tap machines available, the campaign needed to generate significant buzz, drive sales, and create a sense of exclusivity among Jägermeister's target audience. The main challenge was to craft a comprehensive campaign that leveraged multiple channels and strategies to maximize reach and engagement.



Art Director 

Developed a multi-faceted campaign utilizing paid and organic social media content, CRM sweepstakes, and exclusive giveaways to create buzz and drive sales.

Key Deliverables:

  • (x3) Paid social media ad sets

  • (x6) Organic social content

  • CRM sweepstakes campaign design

  • Exclusive giveaway content

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