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GÖT2B

As the #1 hair styling and coloration brand for GenZ and Gen Alpha, the challenge was to introduce a new product line that effectively engages with the core audience.

THE ROLE

Creative Lead

To successfully launch göt2b exciting new product line, we created an engaging and immersive TikTok challenge, complemented by a well-balanced mix of organic and paid social content. The campaign aims to captivate GenZ and Gen Alpha by leveraging their enthusiasm for creativity, and self-expression.

Key Deliverables:

  • TikTok challenge concept with custom branding, hashtag, and music

  • (x36) Organic content pieces for campaign support

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