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GÖT2B
2019

I. SAY HELLO TO GÖT2B :

 

GÖT2B is a dynamic hair care brand, that has redefined the way individuals express their unique style and personality through their hair.
 

III. THE CHALLENGE

As the #1 hair styling and coloration brand for Gen Z and Gen Alpha, the challenge was to introduce a new product line that effectively engages with the core audience.

II. THE ROLE

 

Creative Lead

  

IV. THE SOLUTION
 

To successfully launch GÖT2B exciting new product line, we created an engaging and immersive TikTok challenge, complemented by a well-balanced mix of organic and paid social content. The campaign aims to captivate Gen Z and Gen Alpha by leveraging their enthusiasm for creativity, and self-expression.

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