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GÖT2B

AS THE #1 HAIR STYLING AND COLORATION BRAND FOR GEN Z AND GEN ALPHA, THE CHALLENGE WAS TO INTRODUCE A NEW PRODUCT LINE THAT EFFECTIVELY ENGAGES WITH THE CORE AUDIENCE.

THE CHALLENGE:

THE SOLUTION:

THE ROLE:

CREATIVE LEAD

TO SUCCESSFULLY LAUNCH GÖT2B EXCITING NEW PRODUCT LINE, WE CREATED AN ENGAGING AND IMMERSIVE TIKTOK CHALLENGE, COMPLEMENTED BY A WELL-BALANCED MIX OF ORGANIC AND PAID SOCIAL CONTENT. THE CAMPAIGN AIMS TO CAPTIVATE GEN Z AND GEN ALPHA BY LEVERAGING THEIR ENTHUSIASM FOR CREATIVITY, AND SELF-EXPRESSION.

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