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ROXX
2016 

I. SAY HELLO TO ROXX:

 

Since 1975, Hot Point (ROXX owner) has been a trusted source for fashion, specializing in street and club wear, consistently offering the latest trends with weekly additions to their collection.
 

III. THE CHALLENGE

Create a brand identity, web design, email, and social media templates that align with ROXX's reputation for staying current with fashion trends.

II. THE ROLE

 

Design Lead
Photographer

IV. THE SOLUTION
 

A brand suite that strikes a balance between trendy streetwear and urban club wear, explored through bold typography and photography. The color palette has evolved to reflect contemporary trends, incorporating a mix of chic neutrals and vibrant, on-trend colors. The visuals convey a sense of energy and empowerment, emphasizing the fun and expressive aspects of fashion.

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