Since 1975, Hot Point (ROXX owner) has been a trusted source for fashion, specializing in street and club wear, consistently offering the latest trends with weekly additions to their collection.
III. THE CHALLENGE
Create a brand identity, web design, email, and social media templates that align with ROXX's reputation for staying current with fashion trends.
A brand suite that strikes a balance between trendy streetwear and urban club wear, explored through bold typography and photography. The color palette has evolved to reflect contemporary trends, incorporating a mix of chic neutrals and vibrant, on-trend colors. The visuals convey a sense of energy and empowerment, emphasizing the fun and expressive aspects of fashion.