JÄGERMEISTER
2023
A heritage German herbal liqueur brand known for its complex blend
of botanical flavors often enjoyed
as a shot or in cocktails.
III. THE CHALLENGE
In a strategic move to enhance the Jägermeister brand
at-home experience and boost sales, the company
wanted to roll out an exciting campaign aimed at
promoting the sales of the Jägermeister tap machine
for its 30th anniversary.
IV. THE SOLUTION
Craft a comprehensive campaign to reward our existing CRM audience with sweepstakes, leverage the power of social media influencers, and create captivating social content that will create buzz and drive sales. And with
only 500 taps available, the campaign promises to be an exciting and exclusive opportunity for Jägermeister enthusiasts to enhance their at-home experience.
