DISCOVER SAMSUNG
SAMSUNG IS ONE OF THE WORLD’S LARGEST ECOSYSTEM BRANDS, BUT CONSUMERS DON’T FULLY KNOW THAT SAMSUNG IS A BRAND OF CONNECTED PRODUCTS WORKING IN HARMONY. IN THIS QUARTERLY SALES EVENT CAMPAIGN, WE AIMED TO DO JUST THAT.
DESIGN LEAD
DISCOVER SAMSUNG'S VISUALLY COMPELLING, WEEKLONG EVENT DRIVES CONSUMER EXCITEMENT WITH THEMES RELEVANT TO THEIR MINDSET. THE SUMMER '22 CAMPAIGN, "UNLEASHING POSSIBILITIES," FEATURED USE CASES, LIFESTYLE IMAGERY, AND A COLOR SYSTEM SHOWCASING AVAILABLE PRODUCTS. THE BOLD, VIBRANT, AND PLAYFUL EXPERIENCE OFFERS FLASH DEALS, INFLUENCER LIVE STREAMS, PERSONALIZED WISH LISTS, TRADE-IN CREDITS, AND SAVINGS ON CONNECTED PRODUCTS AND BUNDLES. EMOTIONALLY RESONATING WHILE PROVIDING COMPELLING REASONS TO CHOOSE SAMSUNG, THIS DIFFERENTIATED AND MODERN SALES EVENT CAPTIVATES CONSUMERS.
