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Samsung is committed to the "Designed by Me" economy by putting the consumer at the forefront of all product designs, offering customizable products that go beyond the standard color palette options. In this campaign we used the hashtag/tagline #YouMake to engage Gen Z and Millennials to visualize, design and bring their individuality to life more vibrantly through Samsung products. We created a marketing landing page, various OOH displays featured at the Samsung 837 experience store and Times Square, and a TikTok campaign featuring six influencers with what makes them unique.
Design Lead | Art Direction | Social
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