Samsung empowers you to curate
the life you want with the products you need.
III. THE CHALLENGE
Samsung is committed to the "Designed By Me" economy by putting consumers at the forefront of product design by offering customizable products that go beyond color palette options. Through this awareness initiative, we aim to highlight Samsung's customizable products and strengthen the brand's association with customization among GenMZ.
IV. THE SOLUTION
Create the platform message "Take The Lead" to engage GenMZ to visualize, design, and bring their individuality to life through Samsung products. To do this we created a marketing landing page, various OOH displays, and a TikTok campaign featuring six female influencers.
Our visual identity is characterized by boldness and strength, with a specific focus on promoting female empowerment and representing diverse communities within GenMZ.