top of page

SAMSUNG

Customization Campaign

Samsung is committed to the "Designed by Me" economy by putting the consumer at the forefront of all product designs, offering customizable products that go beyond the standard color palette options. In this campaign we used the hashtag/tagline #YouMake to engage Gen Z and Millennials to visualize, design and bring their individuality to life more vibrantly through Samsung products. We created a marketing landing page, various OOH displays featured at the Samsung 837 experience store and Times Square, and a TikTok campaign featuring six influencers with what makes them unique.

 

Design Lead | Art Direction | Social 

Anchor 1
DOOH Time Square_SM.jpg
Metis_12_WIFI_US_Silver_001_Front_RGB (1) copy.png
SM-G990_S21FE_Navy_Front_RGB.png
TTsign.png
arrow_edited_edited.png
impression.png
arrow_edited.png
KV 1440x640 Option 1.jpg
Galaxy Tab S8_Silver_Front_RGBpink.png
Galaxy Tab S8_Silver_Front_RGB.png
Galaxy Tab S8_Silver_Front_RGBblue.png
bottom of page