top of page
SAMSUNG
CUSTOMIZATION CAMPAIGN
2021 
Anchor 1

I. SAY HELLO TO SAMSUNG:

 

Samsung empowers you to curate
t
he life you want with the products you need.
 

III. THE CHALLENGE

Samsung is committed to the "Designed By Me" economy by putting consumers at the forefront of product design by offering customizable products that go beyond color palette options. Through this awareness initiative, we aim to highlight Samsung's customizable products and strengthen the brand's association with customization among GenMZ.

II. THE ROLE

 

Design Lead

IV. THE SOLUTION

Create the platform message "Take The Lead" to engage GenMZ to visualize, design, and bring their individuality to life through Samsung products. To do this we created a marketing landing page, various OOH displays, and a TikTok campaign featuring six female influencers. 

Our visual identity is characterized by boldness and strength, with a specific focus on promoting female empowerment and representing diverse communities within GenMZ.

DOOH Time Square_SM.jpg
arrow_edited_edited.png
TTsign.png
arrow_edited.png
impression.png
KV 1440x640 Option 1.jpg
Galaxy Tab S8_Silver_Front_RGBpink.png
Galaxy Tab S8_Silver_Front_RGB.png
Galaxy Tab S8_Silver_Front_RGBblue.png
bottom of page